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Journal

Every payment is a retention decision.

On the economics of coming back — from the team building Loya.


Meet the Founders of Loya | Our Story

Meet Gina and Geoffroy, the duo behind Loya. Two founders who felt the pain as everyday shoppers and became obsessed with building a better loyalty experience.

We built Loya to prove it.

A payment method that turns every transaction into a reason to come back. No points. No programs. Just cashback locked to your store.

See how it works