# Loya

> Loya is an instant cashback loyalty plugin for online stores, sold as SaaS for $99/month with the first 3 months free. Merchants install it on PrestaShop (Shopify coming soon), set their own cashback rate, and shoppers earn store-locked credit the moment an order is paid. Loya takes no percentage of sales and works on top of any existing payment provider.

Loya turns one-time purchases into repeat revenue without campaigns, points, or apps. The merchant funds the cashback out of their own margin at a rate they control; Loya charges only the flat monthly subscription. Because the credit is locked to the issuing store, it can only ever be redeemed as another order there.

- Company: Loya Labs Inc.
- Founded: 2025
- Website: https://useloya.com
- App: https://app.useloya.com
- Contact: hello@useloya.com
- Market: United States (nationwide)
- Pricing: $99/month flat, first 3 months free, no revenue share, no per-transaction fees
- Plugin availability: PrestaShop (live), Shopify (coming soon), custom/API on request
- Works alongside: Stripe, PayPal, Adyen, Mollie, Klarna, and any other gateway

## Core Pages

- [Loya Loyalty Plugin](https://useloya.com/): The SaaS product. How the plugin works, features, economics, integrations, and pricing
- [Loya Payments for Merchants](https://useloya.com/payment-method): The separate checkout payment method. Mechanism, economics, and integration
- [Loya Payments for Shoppers](https://useloya.com/shoppers): Customer-facing explanation of how cashback rewards work at checkout
- [Loya Payments FAQ](https://useloya.com/faq): Frequently asked questions about the checkout payment method (the plugin FAQ lives on the homepage)
- [About Loya](https://useloya.com/who-we-are): Mission, vision, values, and founding story

## Key Articles

- [How Checkout Cashback Works](https://useloya.com/blogs/how-checkout-cashback-works): Deep explanation of earning rewards at the moment you pay
- [How Loya Started](https://useloya.com/blogs/how-loya-started): Origin story of Loya and its founders
- [Why We Built Loya](https://useloya.com/blogs/why-we-built-loya): The problem with traditional loyalty programs and how Loya solves it
- [Cashback vs Points: Which Is Better?](https://useloya.com/blogs/cashback-vs-points-which-rewards-system-is-better): Honest comparison of cashback vs points rewards
- [Why Loyalty Programs Fail](https://useloya.com/blogs/why-loyalty-programs-fail-cashback-solution): Analysis of loyalty program failure modes and how cashback fixes it
- [Best Loyalty Program for Small Business](https://useloya.com/blogs/best-loyalty-program-small-business): Guide to affordable loyalty options for small businesses
- [Best Customer Retention Strategies 2026](https://useloya.com/blogs/best-customer-retention-strategies-in-2026-(pros-cons-workload-roi)): Practical comparison of retention strategies with pros, cons, and ROI
- [How to Get Cashback Without a Credit Card](https://useloya.com/blogs/how-to-get-cashback-without-credit-card): Guide to earning cashback without credit cards
- [Real-Time Cashback vs Traditional Rewards](https://useloya.com/blogs/real-time-cashback-vs-traditional-rewards): Why speed changes everything in loyalty rewards